Concept Discovery

Halo Concept Sketch Cropped 350W.jpg

Every project begins with discovery on a variety of levels. Learning about the competitive landscape, how the user interacts with your product, technical constraints, time frame considerations and target cost are some of the factors discovered. This is where you plan and reduce your risks going forward.

Design is an emotional experience. This is often the case when aesthetics are the primary objective. Such was the case with designing a new audio amplifier product line for Parasound Products.

The design elements from this initial sketch formed the technical basis for the interface button controls and the family look for the entire new Halo product line. Winner of CES Innovations Award for Design and Engineering.

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Elgin, IL 60124

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