Industrial Design

Giving shape to ideas

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As the great American Architect, Frank Lloyd Wright once put-it: "the jackhammer on the construction site is the equivalent to the eraser on the drawing board."

His caution should be your caution: explore your product approaches early and thoroughly. Industrial Design isn't just pretty pictures: it is the exploration of possibilities.

While inserting conceptual explorations into your product development timeline might seem excessive initially: viewed in the context of the cost of tooling, inventory, build costs, marketing and sales--it is a bargain in the long run.

Industrial design isn't just sketches and photorealistic renderings, but it is also a path to exploring how humans interact with things on a functional level. This is called ergonomics and it can determine the best placement for a knob, even the shape of the knob or it can ascertain the best way to present information on an interface and the best way to interact with that information.

Observe Users, Industrial Design, Mechanical Engineering, Electronics, Prototypes, Production Management

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